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    « At the Source | Main | Past, Present, Future... »

    October 16, 2010

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    chadzilla

    The problem I've always had with food memory association is that everyone has different food memory associations... but then again, why when eating Vietnamese pho do I feel like I've had it since childhood when the first time wasn't until adulthood? Is that the benchmark or the goal?

    Michael Laiskonis

    Chad,

    I think that's the beauty of it, that it different people bring a different catalog of sense memory to the table. But at the same time, I bet we both share a great many associations, simply due to the time and/or place we grew up. And I almost think the goal is to trigger it in far more subtle ways, almost subconciously. Maybe the fun part is introducing the flavor trigger without an obvious reference point...

    chadzilla

    Do you mind giving out the percentages for the agar and gelatin in the caramel sheets? Currently keeping a folder on my flash drive titled "Michael Laiskonis files." The library of material that you divulge is inspiring.
    You should have put a joke in there somewhere saying the red hots were for your mommy.

    Loreta

    Hi Michael,
    So proud to see lithuanian last name on my favorite TV show!!!
    Bravo!!!
    With regards,
    Loreta

    Chef

    Nice post and beautiful pics too!

    Long

    hi chef,

    "I don't know that it has or ever will be mapped genetically, but that human desire for sweetness must be encoded in some out-of-the-way chromosome"

    I asked myself this question too wondering why if bitter greens are so good for us and potato chips so bad, why then do our taste buds prefer unhealthy chips to nutrient rich greens.

    I think i found the answer in either omnivores dilemma or, in defense of food, i cant recall which, but I think humans are genetically predisposed to liking fats and sugars because in nature they're rare and the easiest sources of calorie rich energy. Thus our love of fatty, salty chips, over bitter greens, and also our innate love of desserts and sweets!

    I know this isnt exactly what your post is about, but incase u were curious. Keep up the great work!

    Matthew J. Goudge

    Hello Chef,

    Great article! I recalled when I was growing up of how I am craving for sweets not until my adulthood as my taste buds were introduced to more dishes...then I realized how lucky I was to experience my childhood years in my mom's kitchen :)

    Will

    Hi Chef,

    It looks like you haven't updated in awhile... would love to see more of the work you do!

    Cheers mate!
    I think that emotions play a large role in what foods are "good" memories.

    I know a friend who can't eat Philly cheesesteak because it is associated with an operation!

    But there are good ones too.

    David

    Great blog. I've only found it but I'll definitely be coming back.

    Regarding our love of sugar, the commenter above is correct - we like sugars because they are excellent stores of energy. As well as this naturally occuring sweet foods are less likely to be harmful or poisonous, whereas bitterness indicates the opposite. It's interesting how these encoded predispositions play such an important role even now.

    Sorry for the science ramble. Love the use of nostalgia in food, it's such a powerful emotional experience. Interesting to see how you go about trying to provoke that.

    Thanks for sharing

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